Abbott Diabetes Care

Consumer Brand Manager Abbott Diabetes Care, Nordics - København

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Plaatsingsdatum 09-07-2018 Functiecategorie Commercieel - Business Developm...
Standplaats København Niveau Professional
Opleidingsniveau HBO Dienstverband Vast contract - Bepaalde tijd m...
Uren 40 Salaris Good employment conditions
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 99,000 people. Abbott Diabetes Care (ADC), a division of Abbott, helps people living with diabetes make progress in achieving glycemic control. ADC is disrupting the Blood Glucose Monitoring market with a revolutionary new sensor-based technology that wirelessly transmits glucose results. The product FreeStyle Libre is virtually eliminating the pain and hassle associated with routine blood glucose finger sticks.
We are now looking to grow our Nordic team further with a:

Consumer Brand Manager Abbott Diabetes Care, Nordics to join our team

The Consumer Brand Manager Nordics is expected to work independently to drive excellence in Brand Management within Abbott Diabetes Care. The focus will be on loyalty creating activities (Brand Love) which includes maximizing digital opportunities.

The responsibility is closely connected to Abbott Diabetes Cares mission: Making our breakthrough technology approachable and accessible for all people with diabetes. TRAVEL: Ad-hoc, max 2-4 days pr. Month. Preferred based at Copenhagen office, but could also be based in Oslo or Stockholm office.

Primary objective of the position
The Consumer Brand Manager Nordics is responsible for maximizing Consumer brand activities. This involves:
  • Collect, compile and analyze Nordic consumer needs and consumer and competitor insights.
  • Develop strong Nordic consumer marketing tactics (materials and programs) including brand development.
  • Lead to evaluate and implement global/Europe developed consumer & CRM activities.

Major Responsibilities:
  • Understanding the consumer & plan to market– be familiar with key consumer needs, aligned with EMEA (Europe, Middle East and Africa) as well as responsible for local insight activities (e.g. Nordic consumer ad board). Develop Nordic consumer plan to market using the marketing mix as appropriate as well as input from Customer Experience activities and execute.
  • Media development – responsible for Nordic Social Media content (strategic plan, review editorials, video productions etc.). Develop Nordic consumer advertisement with key claims in close cooperation with Nordic Marketing Manager. Responsible for Nordic consumer content development on Nordic/country web sites.
  • Database marketing & value proposition – responsible for Nordic loyalty program and content to be utilized for CRM activities across Nordics. Member of EMEA CRM marketing group.
  • Market research – responsible for compiling, analysing & reporting competitive data, as well as consumer data in close cooperation with Nordic Customer Experience Manager.
  • Strategic planning – give input to localized global marketing strategy which is matching the positioning in the Nordics, from a consumer view and support assigned product strategies and execute.
  • Budget – have full budgetary responsibility for designated projects as appropriate, ensuring they are maintained within spending limits and A&P reporting is accurate.
  • Relations – liaising closely with all support functions (including Regulatory, Customer services) as well as have close cooperation with local Product Managers, Market Access, Nordic Customer Experience Manager and Nordic Marketing & Customer Service Manager. Furthermore, have close contact to external agencies and bloggers.

Educational background and Work Experience
  • University, Bachelor, and or Master Degree in Marketing, courses or training on digital marketing will be valued.
  • Previous experience or exposure to medical devises/healthcare industry is an advantage but not a need.
  • Strong analytical & communication skills.
  • Competent in digital and social media marketing.
  • Should possess good commercial awareness, team worker and capable of working efficient in an international environment.
  • Preferred fluent in 1 Nordic language and mandatory English oral and written.
  • 5+ years professional experience in marketing.

  • Diabetes knowledge and Diabetes product knowledge.
  • Experience working with Medical devices /or medical products in relation to customer service /or client related.

What can we offer you?
Abbott provides a varied, challenging and international position in a dynamic and pleasant working environment. In our organization, you can count on excellent primary and secondary benefits, a positive working atmosphere, a personal growth plan, extensive training opportunities and good career perspective. We are in the business of advancement, both in health solutions and in the lives and careers of our employees. Our work across the world and in many areas of healthcare provides a rich environment for our employees to explore career paths, interests and opportunities.

How to apply?
If you are appealed by Abbott, looking for a job with meaning and recognize yourself in the outlined profile, please make your interest known. You can apply via our website via the 'Apply' button with your resume and letter of application. Please let me know if you have any questions or comments referring this job profile to Meltem Cakir,

Agency calls not appreciated
Meer informatie
Deze vacature betreft een fulltime functie.

Functiecategorie(ën) Commercieel - Business Development
Branch(es) Zakelijke dienstverlening
Provincie(s) Denemarken
Trefwoorden .


Contactpersoon Meltem Cakir
Telefoon 0031-623219465